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UID:B8BAB747-3D75-43DA-B41E-19C1250E777A
DTSTART:20220805T080000Z
DTEND:20220805T120000Z
SUMMARY:PRSA Dallas’ 6th Annual Nonprofit PR Workshop
DESCRIPTION:Every year\, PRSA Dallas offers a half-day public relations wor
 kshop to help nonprofits get ready for end of year giving season and North
  Texas Giving Day. This event offers nonprofits an opportunity to hone the
 ir branding and messaging\, media relations\, digital marketing and social
  media skills with tips from the experts —including the media themselves.
  This event sells out every year\, so be sure to register your seat as soo
 n as possible (limit 2 registrations per nonprofit\, please). \nThe 2022 w
 orkshop is titled\, “The Power of Your Story: Strengthening Your Mission T
 hrough Public Relations.” \nTo register for the Aug. 5 workshop\, visit  h
 ttps://prsadallas.org/meetinginfo.php?id=206&ts=1655759595 \nThe Program S
 ponsor for this year’s workshop is  The Mandalay Press \, “The right print
 er for your next project.” Agenda: 8:00 a.m. to 8:55 a.m. – Registration a
 nd Breakfast 8:55 a.m. to 9:00 a.m. – Opening Remarks from PRSA Dallas Pre
 sident David Wolpert 9:00 a.m. to 9:50 a.m. – Panel\, “How to Pitch Media
  in a Post 2020 Landscape” 9:50 a.m. to 10:00 a.m. – Networking Break 10:0
 0 a.m. to 10:30 a.m. – Presentation\, “Top Tips for Leveraging Social Medi
 a and Quantifying Success” 10:30 a.m. to 10:40 a.m. – Networking Break 10:
 40 a.m. to 11:30 a.m. – Panel\, “The Future of Strategic Communications: F
 rom DE&I to Donor Relations” 11:30 a.m. to 12:00 p.m. – Raffle Drawing and
  Networking \nSession Descriptions: \n How to Pitch Media in a Post 2020 L
 andscape A panel of North Texas journalists will discuss the short and lon
 g-term impact of how COVID-19 changed the way the news is reported and the
  story opportunities the pandemic unlocked. Session attendees will learn h
 ow to connect with local media\, what types of nonprofit-related stories j
 ournalists are looking to tell\, and what nonprofit leaders and public rel
 ations practitioners can do to support news coverage of North Texas Giving
  Day and the other 364 days of the year. \n Top Tips for Leveraging Social
  Media and Quantifying Success Social media is an ever-changing game that
  can feel impossible to play. As a nonprofit\, it can be a confusing space
  to navigate\, leaving you to wonder if your efforts are moving the needle
  at all. In this session\, we will cover easy-to-use tools that will help
  you build and measure a solid social strategy. We will discuss photo and
  video ethics\, why each platform is unique\, and how to execute a social
  strategy that works for your organization. \n The Future of Strategic Com
 munications: From DE&I to Donor Relations Competing messages\, new technol
 ogies and social concerns all contribute to the marketing communications c
 hallenges nonprofits face. Developing and executing a strategic communicat
 ions plan\, which addresses everything from DE&I to donor relations\, is k
 ey to a nonprofit’s ability to fulfill its mission. In this session\, you
  will learn techniques to address the changing communication environment a
 nd effectively tell your nonprofit’s story.\nBuckner Children’s Campus\, C
 alabria Building\n5310 S. Buckner Blvd.\nDallas\, TX 75227 United States\n
LOCATION:5310 S. Buckner Blvd.\, Dallas\, TX 75227
URL:http://mesquite.bubblelife.com/community/buckner_international_1/librar
 y/351883632/key/3511669004/PRSA_Dallas_6th_Annual_Nonprofit_PR_Workshop
CREATED:20220713T170241Z
LAST-MODIFIED:20220713T170241Z
DTSTAMP:20260429T120354Z
CLASS:PUBLIC
STATUS:CONFIRMED
TRANSP:TRANSPARENT
SEQUENCE:1
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